Mobile App Privacy Policy

PRIVACY POLICY
BLYTZ CASHLESS MOBILE APP

BLYTZ CASHLESS SRL

last updated on 28.04.2025.

INTRODUCTION

This Privacy Policy describes how Blytz Cashless SRL ("we," "us," "our"), a company registered in Italy with its registered office at St. Johannesweg 15, 39050 Völs am Schlern, Bolzano, Italia, collects, uses, and shares your personal information when you use our Blytz Cashless mobile application ("App").

We are committed to protecting your privacy and ensuring you have a positive experience using our App. This Privacy Policy explains our data practices and your rights regarding your personal information.

INFORMATION WE COLLECT

When you register and use our App, we collect the following information:

• Account Information: Email address and password

• Payment Information: IBAN (for processing refunds)

• Wristband Information: Name or identifier assigned to your wristband

• Transaction Data: History of top-ups, purchases, and refunds

Information Collected Automatically

When you use our App, we automatically collect certain information about your device and usage:

• Device Information: Device model, operating system, unique device identifiers

• Location Data: IP address and general location information

• App Usage Data: How you interact with the App, features you use, time spent on the App, navigation patterns

• Log Data: Error reports, performance data, and other system activity

HOW WE USE YOUR INFORMATION

We use the information we collect for the following purposes:

Providing and Improving Services

• To create and manage your account

• To process payments, top-ups, and refunds

• To provide customer support

• To improve and enhance the functionality of our App

• To develop new features and services

Analytics and Marketing

• To analyze usage patterns and trends in an anonymized format

• To develop consumption statistics and user profiles (in anonymized form)

• To create marketing insights based on location and spending patterns

• To evaluate the effectiveness of our services at events

Communication

• To send you service-related communications

• To respond to your inquiries and support requests

• To inform you about changes to our policies or services

HOW WE SHARE YOUR INFORMATION

Payment Processor

We share necessary payment information with Viva Bank SA, our payment processing partner, solely for the purpose of processing your payments and refunds.

Event Organizers

We share event-specific data with the organizer of the event you are attending, including:

• Anonymized transaction data

• Usage statistics

• Spending patterns at their specific event

Event organizers do not have access to your personal financial data beyond what is necessary for the operation of their event.

Analytics Partners

We use the following analytics and tracking tools:

• Google Analytics

• Facebook Pixel

These services help us understand App usage and improve our services. Data shared with these services is anonymized where possible.

Aggregated Data

We create and share anonymized, aggregated statistics about App usage and consumer behavior with:

• Future event organizers (for planning purposes)

• Partners (to improve service offerings)

This aggregated data does not identify individual users.

Legal Requirements

We may disclose your information if required by law, regulation, legal process, or governmental request.

DATA TRANSFERS

All personal data is processed and stored within the European Economic Area (EEA). We do not transfer your personal data outside the EEA.

DATA RETENTION

We retain your personal information indefinitely until you request its deletion. This allows us to:

• Process refunds even after events have concluded

• Enable your participation in future events without re-registration

• Improve our services through long-term trend analysis

You may request deletion of your personal information at any time by contacting support@blytzcashless.com.

DATA SECURITY

We implement appropriate technical and organizational measures to protect your personal information, including:

• Data anonymization where appropriate

• Encryption of sensitive information

• Secure access controls

• Regular security assessments

While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure.

YOUR RIGHTS

Under the General Data Protection Regulation (GDPR) and other applicable data protection laws, you have the following rights:

• Right to Access: You can request a copy of the personal information we hold about you.

• Right to Rectification: You can request correction of any inaccurate information.

• Right to Erasure: You can request deletion of your personal information.

• Right to Restriction of Processing: You can request that we restrict the processing of your data.

• Right to Data Portability: You can request a copy of your data in a structured, machine-readable format.

• Right to Object: You can object to our processing of your personal information.

• Right to Withdraw Consent: You can withdraw any consent you have provided.

To exercise any of these rights, please contact us at support@blytzcashless.com.

COOKIES AND TRACKING TECHNOLOGIES

Our App uses cookies and similar tracking technologies to collect and track information about how you use our App. We use:

• Session cookies: To operate our service

• Preference cookies: To remember your settings and preferences

• Analytics cookies: To understand how you use our App

Our analytics partners (Google Analytics and Facebook Pixel) may also use cookies to collect information about your use of our App.

CHILDREN'S PRIVACY

Our App does not have an age restriction, but we recognize the need to provide special protection for children's personal data. If you are under 18 years of age, you must obtain explicit consent from a parent or guardian before using our App.

Parents or guardians can review, delete, or refuse further collection of their child's personal information by contacting us at support@blytzcashless.com.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

We encourage you to review this Privacy Policy periodically. Your continued use of the App after changes to the Privacy Policy constitutes your acceptance of the updated policy.

SUPERVISORY AUTHORITY

If you are not satisfied with our response to any privacy-related concern, you have the right to complain to the Italian Data Protection Authority (Garante per la protezione dei dati personali):

Garante per la protezione dei dati personali
Piazza Venezia 11
00187 Roma, Italy
Website: www.garanteprivacy.it

Contact Information

For any questions or concerns regarding this document, please contact:

Blytz Cashless SRL (privacy@blytzcashless.com)
St. Johannesweg 15,
39050 Völs am Schlern,
Bolzano, Italia.

Acknowledgment

Blytz Cashless SRL reserves the right to update or modify this document at any time. Notification of changes will be provided through official communication channels. 

By using the Blytz Cashless mobile app, you acknowledge that you have read and understood this Privacy Policy and agree to our collection, use, and disclosure practices described herein.